Brand Style Guide Freelancers on Fiverr
A brand style guide is a digital rulebook that specifies every aspect of the look and feel of your brand. Apart from being used internally, a brand style guide is shared with partners, media, and agencies to brief them on how to communicate your brand properly and consistently.
The six essential elements to the brand guidelines you create
There are six fundamental components to the brand rules you make:
- Brand story.
- Logo.
- Shading range.
- Typography.
- Picture rules.
- Manner of speaking.
They make up the DNA of your Brand Style Guide. You may as of now have some of them set up. You may not. In any case, it’s always good to take a step back and make sure your brand has a focal wellspring of motivation. When talking to a freelancer on Fiverr to guide you on your brand style, you need to think about the overall look and feel you want your brand to portray. Pull some images, find some songs, jot down a few words, anything you can think of that will help a Brand style freelancer on Fiverr understand what your brand should look like.
Element 1: The Brand Story
People are attracted to stories. Opening up and sharing how you got to begin and why you began in any case will go far in the minds of consumers. Your story tells people why you get up and do what you do each day and it establishes a decent framework for building your brand guidelines.
Why is this element useful?
- Developing your Brand Pitch.
- Preparing your Investor Deck.
- Educating workers, sellers and designers with what your identity is.
Element 2: The Brand Logo
A logo encapsulates your image and is a visual portrayal of its general message. It frequently incorporates a name, image, or explicit colors. The beauty of a brand logo is that it is easily recognizable, uniquely identifiable and will most definitely be used everywhere.
Draw motivation from the brand story you've characterized. Are there any visual components to that story that you can fuse? Perhaps there are sure shapes or images that mirror your image's character. There are different kinds of logos that can assist with characterizing your brand and how you need to represent yourself. We'll walk you through them.
Types of Logos
Generally, there are seven main categories of logos. Bet you never noticed huh?
These include:
- Monogram logos
- Wordmark logos
- Pictorial logos
- Mascots
- Abstract logos
- Combination logos
- Emblems
They all have some sort of mix of typography and imagery with each category treating the type and images in a different way to give brands a particular feel.
Check out Logo Design Freelancers on Fiverr to get the best Logo designer design you a Logo
The Monogram Logo (otherwise called The Lettermark Logo)
These logos as a rule comprise of conspicuous letters or initials identified with the brand. Brands with lengthy names gravitate toward this kind of logo. Two C’s for Coco Chanel, Two G’s for Guccio Gucci, the L and V for Louis Vuitton… you feel me? The Monogram Logo is intended to be straightforward. Since it depends vigorously on a couple of letters to convey a whole lot, typography decision is especially essential to focus on here.
Wordmarks (otherwise called Logotypes)
Wordmark logos are like Monogram Logo as they center on the name of the business. These sorts of logos will in general function admirably for brands that have short, scaled down, essential names. Glossier is a genuine illustration of this. When matched with the right type, this kind of logo will create strong brand recognition.
Pictorial (otherwise called Logo Symbols or Brand Mark)
These are icon or graphic based logos. Think Apple, Twitter and Nike. Brands that use these logos often are very established which makes them instantly recognizable with a single image. These logos can be somewhat hard to explore for newer organizations if you don't have solid brand recognition. Notwithstanding, your image decision is something to consider carefully. Is the image going to identify with the name of your organization? Or then again will it be to a greater extent an image for what your organization has to bring to the table? This image will remain with your organization for the long run.
Abstract
The Abstract Logo Mark is a sort of Pictorial Mark. Rather than being an obvious image, it’s more of a visual representation of your brand. The Adidas logo is a well-known illustration of an abstract logo. These logos specifically allow for more artistic freedom as well as guarantee that you are coming up with something extraordinarily explicit to your brand. Color and form are prominent element to consider to make an Abstract Logo all the more impressive.
- Mascots
As the name suggests, this logo depends on an illustrated character to represent your brand. It is the embodiment of a brand ambassador. They are frequently utilized by brands that are attempting to speak to a fun, light-hearted demographic. Lacoste incorporates a crocodile into its logo as a brand mascot and Puma, coincidentally, incorporates a puma. Mascots are useful for making your brand more approachable.
The Combination
This logo consolidates a pictorial, abstract or mascot logo with a word or lettermark. The pictures and text can connect with one another in a large number of ways. Patagonia is a notable illustration of this. This logo decision permits you to support your brand with both text and an image and is frequently a well-known choice for those organizations just starting out.
The Emblem
An emblem logo has type within a symbol or icon. Outwardly it looks more like a badge, crest or seal of some kind. They generally lean towards more customary side as far as logos go which is why they are regularly utilized by large organizations. While they are classic, a few brands trial and discover approaches to add somewhat of a cutting edge flare to the Emblem logo. Versace is one of those brands.
WHERE THIS IS USEFUL
- Your Website and Marketing Materials.
- Product packaging.
- Pretty much anywhere you want your brand to exist, the logo should be right there with it.
Element 3: The Color Palette
We are designed to react to color. Color can be extremely amazing. When utilized effectively, it can inspire specific feelings, set vibe, define emphasis and so much more. A color range is a mix of the primary and secondary colors your business will use to plan its brand. In your brand guidelines, the color palette will drive your visual components and will most definitely be used in anything design related.
Color Communication
- Red is regularly a genuinely extreme tone. It tends to be viewed as a wellspring of force and strength. It can likewise pass on affiliations identified with energy, want and love. Red is additionally known for its eye getting nature; it has high visibility.
- White will in general address blamelessness and virtue. It very well may be viewed as a wellspring of harmony. White frequently conveys a sort of tidiness and straightforwardness.
- Black can be read as a representation of elegance and sophistication. There is a certain prestige that people often associate with black, especially if it is paired with another elegant color.
Tiffany & Co. is a brand that works really hard of utilizing their color palette across different channels. Their robin egg blue and white mix imparts style while likewise engaging explicitly to their target customers. Regardless of whether it is their web-based media or their site, you can perceive the Tiffany's image due to the solid affiliations they have worked with their colors.
WHERE THIS IS USEFUL
- Your Website and Marketing Materials
- Color Editing for Photos on social media and print materials
- Signage and Interior Design for Brick and Mortar spaces
Element 4: Typography
Believe or not, type speaks. Each type has its own unique shape, personality, character, texture - it can even communicate a specific mind-set. It’s important to think of type less as words on the page or more as a graphic element and illustration. However it might get ignored at times, typography can be viewed as its own work of art. There are not really positive or negative textual style typefaces for a brand. Instead, there are proper and improper typefaces dependent on what you need your image to impart.
Font Families in Typography
There are six significant classifications to investigate with regards to typography: Serif, Sans Serif, Slab Serif, Script, Handwritten and Decorative. Every one of the six classifications conveys certain character characteristics that your image might possibly need to expect.
Serif fonts are an old and unique text style which is the reason they are regularly seen as a classic, conventional and dependable decision for brands. Sans-serif text styles are more straightforward in nature and impart a more present day, minimal and clean feel. Slab serif fonts are often bold and confident because of their stretched, block letter appearance. Script fonts communicate elegance while a handwritten font may appear more informal and artistic. Decorative fonts are so stylized that they scream drama.
WHERE THIS IS USEFUL
- Your Website and Marketing Materials
- Signage
- Internal and External Content (show decks, proposition, invoices)
Element 5: Image Guidelines
There might be specific kinds of visuals that you definitely realize you need to connect with your brand. The symbolism segment in your Brand Style Guide will depict a progression of images that will imitate the look and feel you need your brand to assume. Pick images that will summon a particular sort of feeling. They will reveal to us something about the feeling you want people to get when they interact with your brand.
The image rules will likewise direct the actual look you are going for. Will they contain people or product? Will the style be more artistic or commercial? Will it be shot close up or feature wide angles? These should all be viewed as when contemplating how you need your images to be styled.
WHERE THIS IS USEFUL
- Your Website and Marketing Materials
- Photo and Video Production
- Social Media Feeds
Element 6: Tone of Voice
Your voice will unequivocally affect how your audience feels about you. While color and typography are the visual components that build up your brand image, tone of voice is the one that helps your brand assume a certain attitude. Tone of Voice is all about knowing how you need to address your audience and how you need to be heard as a brand across your messaging in different channels. Do you need your brand to sound more cordial and agreeable, friendly and approachable or professional and authoritative? Your voice will establish the vibe of the discussion among you and your client.
Dimensions of Tone of Voice
Characterizing one voice is significant in order for your communications to stay steady across all channels, regardless of who is writing it. There are by and large four dimensions to tone of voice that can be represented by the following combination of words.
1. Funny v. Serious (70/30)
More Funny “Whoops! Looks like you’re lost, this page doesn’t exist.”
More Serious “This isn’t the page you’re looking for.”
2. Formal v. Casual
More Formal “You can rely on us”
More Casual “We’ve got you covered”
3. Respectful v. Rebellious
More Respectful “We prefer to think outside the box.”
More Rebellious “We break the rules.”
4. Enthusiastic v. Matter of Fact.
More Enthusiastic ”We’ll help you get it done!”
More Matter of Fact “Just do it.”
Think about your brand and where you fall on the spectrum between the two opposites presented in each pair. Ensure you gravitate toward one side or the other with regards to your brands voice. If you hang out in the center between every one of the sets, you risk not expecting any sort of voice whatsoever.
WHERE THIS IS USEFUL
- Website and Marketing Material Text
- Social Media Captions
- Video Scripting
- Any external facing written communication
Your Brand style guide will keep you consistent with your brand in any given situation. You need people to perceive what your identity is and outwardly urge them to pick your brand over some other. You have extraordinary items yet you're far beyond what you sell. You have great products but you’re so much more than what you sell. You have a personality and it’s time to show it.
Check out Brand Style Guides Freelancers on Fiverr to get the best freelancer design you a brand style guide.
Fiverr gives a whole range of business services that are extremely low cost. You can employ specialists to do data entry, programming, writing, and even legal work. A large number of the offerings are related to graphic design and marketing your business. The greater part of the services starts at five dollars, hence the name Fiverr.
Just so you understand, a service offered on Fiverr is called a Gig. The service is offered by the Seller (in this case a freelance designer), and bought by the buyer.
Tips for Selecting Brand Style Guide Freelancers on Fiverr
1. Check the Gig Image
The gig image on Fiverr is frequently the creative’s own work except if indicated otherwise. Since this is the principal thing most buyers see, sellers attempt to set up their best work as the gig image. However, it's very possible that the gig image doesn’t belong to them or have been taken from the Internet. You can affirm this by doing an opposite image search on Google.
You'll regularly notice that novice or amateur freelancers have taken images made by experts and only changed them a little to make them look like their own. Likewise, some gig images are counterfeits that are readily available at Canva and related sites.
Be careful with these things. Try not to be enticed to place an order by looking at the gig image. A Google Image search will rapidly show you who the image belongs to.
2. Observe the Portfolio
When you click on a gig image, you'll be directed to the following page where the dealer has composed a gig portrayal and exhibited their portfolio. In the Live Portfolio, you'll see the examples of Brand Style Guide by the seller for past customers. However, some sellers have turned this feature off. That is a warning. Try not to select a seller if you can’t see their Live Portfolio.
Clearly it’s obvious that they don’t consider their work good enough to be featured on the gig description page so why would you choose somebody so dodgy for a freelance Brand Style Guide?
Some few sellers may not know about the live portfolio and due to the fact that thing change on Fiverr or things are been updated, the live portfolio feature may be off or the feature may be removed by Fiverr admin. This may not generally be 100% effective measure to determine a seller’s integrity.
Remember: Google reverse image feature is your best ally.
While going through the Live Portfolio, disregard the initial three pictures. These have been uploaded by the actual sellers as Fiverr just permits you to upload three sample images. Instead, start judging from the fourth image as this is the seller’s recent work.
3. Go for High-Rated Freelancers
On Fiverr, you can filter the query items according to rating, location, and different other components. Attempt to work with freelancers with a high rating, as it's quite often an indication of dependability. When you hire a freelance Brand Style Guide, you’re not merely paying for the Brand Style Guide but also for the punctuality and seller’s communication. Fiverr lets client’s rate sellers for:
- Service as described
- Seller communication levels
- Recommend to a friend
At a least, choose sellers with a rating of four or higher.
4. Read Buyers’ Reviews
As you scroll down the gig description page on Fiverr, you’ll get to the Buyers’ Reviews.
Now, you have to be somewhat brilliant here. If you know how to read through the lines, you’ll rapidly spot fabricated reviews. Most of them will be over the top and written in the similar style. Stay away from sellers with such reviews.
Likewise, read the negative reviews to discover things you should know about. Does the seller miss deadlines? Do they respond unprofessionally when requested to make a modification? If you realize things like this in advance, the Brand Style Guide process becomes smoother. Additionally, you can avoid inconvenience after placing an order.
5. Unlimited Revisions and Money-Back Guarantee
Few freelancers on Fiverr offer unlimited revisions for a gig that’s priced at $5 or $10. As ridiculous as it sounds, you’d often see the same sellers claiming to give a money-back guarantee. It may seem like a decent deal, but take a step back and ask yourself: Do I truly need unlimited revisions? A Brand Style Guide will only need unlimited revisions if it has been inadequately made. In contrast, a well-made Brand Style Guide will only require a couple of changes here and there.
Here’s a tip: If a deal on Fiverr appears unrealistic, go with your instinct. If you choose a seller who offers unlimited revisions for $5, you'll invest a great deal of energy requesting that they amend a helpless Brand Style Guide.
Meanwhile, an accomplished and experienced seller will satisfy you without taking up any of your time or effort.
6. Pricing
Most people want to purchase a moderate and affordable Brand Style Guide design but end up wasting their money on a Brand Style Guide that is too shabby to be used on their website. If you want cheap designs, you need to be sharp and smart. Moreover, it’s important to be realistic and be practical.
Nobody will design a Fortune 500-level Brand Style Guide for you for $5. Also, if you expect someone to do so, you’re abusing their art, skill and ability. Nonetheless, you'll notice that the pricing on Fiverr is more efficient and economical than Upwork or Freelancer.
Fiverr Brand Style Guide design pricing differs across the seller level and rating. The typical pricing for a Brand Style Guide design runs somewhere in the range of $30 and $60. If you think about it, that is not a ton to pay for a Brand Style Guide that you'll use for quite a long time on practically everything related to your business.
Think of it this way: a Brand Style Guide might be a one-time venture, yet it's going to endure forever. For instance, in case you're a real estate agent, look for the best land logo designer on Fiverr instead of cheap Brand Style Guide designers. It will have a critical effect in the nature of work you get.
Likewise, experienced designers get the problem off your hands. They're bound to effectively execute your thoughts and contemplations through design than somebody who has as of late completed a fourteen day graphic design course on Coursera.
Contact your seller before placing an order
The way that the Fiverr application permits purchasers and dealers to speak with one another before a request is placed, is a good thing. So even if you think you've tracked down the ideal GIG that matches all you required don't be so quick in tapping the request button.
Instead, go to the seller’s profile. There you see a ‘contact me’ button where you can send a message to the seller to describe the assistance you're searching for.
This will likewise permit you to become acquainted with the seller by the kind of response you get from them. From the reaction gotten from contacting different sellers, you will be able to choose who you think is fit to render the service you require. Contact your dealer prior to submitting a request. Communication on Fiverr - The Dos and Don'ts
The Dos:
- Make sure to always keep all your payments on Fiverr's platform, as well as the majority of your communications. As we would always like to have your back, please be aware that if you attempt to take any business off Fiverr, we cannot ensure your project or business safety.
- Make sure to always use the appropriate language when communicating on Fiverr and to constantly remain professional. Fiverr does not condone any bullying, harassment, discrimination, or hate speech.
The Don'ts:
- Do not share your passwords, credit card information, SSN, national identification card number, or any other private information.
- Do not click on any links or attachments that you may receive through instant messaging from unrecognized contacts unless the context is absolutely clear. We also recommend that you always use an antivirus on your own device as extra security.
- Do not engage in any type of online conversation that makes you feel uncomfortable. If you do receive such a message, DO NOT respond but rather report the sender to Customer Support immediately.
- Avoid the use of remote access tools, such as TeamViewer and AnyDesk, and so on, as they allow the second party to potentially take control over your computer. If you do need to use such a tool, make sure not to allow any operations. These may cause damage to your computer if accessed by the other party.
How to Place Order on Fiverr?
Before making a purchase, make sure you have an account on Fiverr. Otherwise, you will not be able to purchase or buy any service on Fiverr. If not, learn to create a Fiverr account.
After finding a service fitting best to your needs, click on the Gig and try to read the Gig description and the packages carefully.
Remember: If you’ve any queries, it is right first to contact the seller.
1. Proceed To Order:
Move ahead by clicking on the “Continue”
link. This page directs to another page where you can customize your
order. It’s like including Gig extras to your order. Click the “Add”
button to add features in the order. Proceed to Order.
2. Pay Now
After
defining the additional deliveries in the Gig, click on the “Continue
to Checkout” button to choose the method of payments.
3. Place Your Order
So,
in this step, you will select any payment method, i.e., PayPal, Visa
MasterCard, or bitcoin. After choosing a particular way, you’re required
to fill in further details of the selected payment methods.
4. Order Requirement
After getting done with the payment methods, proceed to further processing. Now, you’ve to provide all those stuff asked by the seller to start working on your project. Also, give the required details as a free text or attach a file.Now you’re all done with the formalities. Let the seller work on your project. All the sellers try completing the tasks on time. Also, Fiverr keeps notifying you through emails if the seller receives any updates.
Meanwhile, to check your order’s status, click on your profile picture at the right-top corner. Select “My orders” or Orders. There you can see how the project is going on.
Conclusion
Your organization's Brand Style Guide design should be an elegant mix of the brand's statement of purpose, tasteful, and personality. Therefore, you should know what to search for in a Fiverr gig to get the best Brand Style Guide design for your money.
From moderate Brand Style Guide design bundles to top of the line expertly made Brand Style Guide, moderate to stylish, energetic to quieted, you'll discover all choices on Fiverr.
Comments
Post a Comment